Mountain Capital Partners hiring Regional Marketing Director in Brian Head, Utah, United States | LinkedIn (2024)

Mountain Capital Partners hiring Regional Marketing Director in Brian Head, Utah, United States | LinkedIn (1)

Regional Marketing Director

Mountain Capital Partners Brian Head, UT

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Mountain Capital Partners Brian Head, UT

2 weeks ago

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The Regional Marketing Director will play a pivotal role in developing and executing integrated marketing strategies to drive year-round visitation, brand awareness, and revenue growth for both Brian Head Resort and Lee Canyon. This position demands a strategic thinker with a passion for skiing and outdoor recreation, experience in territorial marketing, and the ability to seamlessly manage distinct brand identities.

He/She will directly oversee multiple resort teams and work closely with the GM & Senior Leadership Teams to ensure resort goals are achieved. The Regional Marketing Director is required to have a comprehensive understanding of all resort product offerings, including the respective yield and margins of key elements used to drive overall resort revenue.

Responsibilities

  • Strategic Planning:
    • Develop comprehensive and efficient annual marketing plans in alignment with business goals for multiple resorts.
    • Conduct thorough market research, competitive analyses, and audience segmentation to inform marketing strategies.
    • Set KPIs and establish budgets for marketing campaigns and initiatives across both resorts.
  • Campaign Development & Execution:
    • Collaborate with internal teams and external agencies to conceptualize and execute multi-channel marketing campaigns (digital, print, social media, broadcast, partnerships, etc.).
    • Oversee creative development, ensuring consistency with resort branding while highlighting the unique appeal of each location.
    • Manage campaign timelines, budgets, and vendor relationships.
  • Brand Management:
    • Uphold the distinct brand identities & pillars of Brian Head Resort and Lee Canyon, developing tailored & experiential messaging and positioning for each.
    • Ensure brand consistency across all marketing materials and channels.
    • Cultivate a strong brand voice through creative storytelling and compelling visuals.
  • Digital Marketing:
    • Oversee website management, SEO/SEM strategy, and content marketing.
    • Develop paid advertising strategies and oversee execution.
    • Drive e-commerce initiatives and online ticket sales.
    • Manage email marketing programs, optimizing lead generation, and customer nurturing.
    • Leverage social media platforms for engagement, promotions, and community building.
    • Explore new creative opportunities leveraging AI to enhance engagement, efficiency, and performance.
  • Partnerships & Sponsorships:
    • Identify and cultivate strategic partnerships with local businesses, tourism boards, and other relevant organizations.
    • Secure sponsorships to enhance events and promotional opportunities.
  • Public Relations:
    • Establish clear communication/PR goals and strategies to ensure positive and effective media coverage for both resorts.
    • Maintain the resort’s crisis communication plan and review regularly.
    • Direct public relations, media relations, and events to fulfill each resort’s strategic goals.
  • Data-Driven Decision Making:
    • Analyze campaign performance, website analytics, and market trends to continuously optimize marketing strategies.
    • Prepare regular reports for senior leadership, highlighting key metrics and actionable insights.
  • Revenue and Accountability
    • Provide direction to achieve established financial targets related to pre-commit revenue (pass and ticket products), daily ticket revenue, lodging room nights, lodging nightly revenue, ski and ride school, rental/retail, and food and beverage revenue.
    • Establish and implement marketing business plans, budgets, and initiatives to drive volume, yield, revenue, and results across the resort. Manage according to plan, adjusting for market conditions.
    • Actively participate in Senior Leadership Team meetings for all business units, including sales, marketing, food and beverage (F&B), and others.
    • Develop monthly and seasonal sales goals and manage tracking and results using key ROI metrics.
  • Team Leadership:
    • Supervise and mentor the marketing team, provide guidance and development opportunities, and foster a collaborative environment.
    • Participate in the recruitment, selection, ongoing management, and coaching of marketing team managers and staff.
    • Conduct regularly scheduled, recurring team meetings and one-on-one meetings with each direct report.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of progressive experience in marketing, ideally with experience in the ski industry, tourism, or outdoor recreation industries.
  • Previous experience with multi-location or multi-brand marketing is highly desirable.
  • Proven success in developing and executing integrated marketing campaigns.
  • Outstanding strategic thinking, creative problem-solving, and project management skills.
  • Strong understanding of digital marketing best practices, including SEO/SEM, social media, AI, and email marketing.
  • Excellent written and verbal communication skills.
  • Strong organizational skills.
  • Comprehensive knowledge of creative tools (Adobe, Etc.)
  • Proficiency in all Google Marketing Platform tools.
  • Data-driven mindset with the ability to track and analyze campaign results.
  • Passion for skiing, snowboarding, and the outdoors is a major plus.

Job Requirements

  • Location: Hybrid remote position. The ideal candidate will reside within a commutable distance of either Brian Head Resort (Southern Utah) or Lee Canyon (Las Vegas, Nevada).
  • Travel: This position requires up to 25% travel to and from each resort location. Candidates must possess a valid driver's license and reliable transportation.

Flexibility: This role requires a balance of working independently from a home office and collaborating on-site at the resorts. Additionally, this role requires availability to work on weekends and during holiday periods.

  • Seniority level

    Director
  • Employment type

    Full-time
  • Job function

    Marketing and Sales
  • Industries

    Leisure, Travel & Tourism

Mountain Capital Partners hiring Regional Marketing Director in Brian Head, Utah, United States | LinkedIn (8) Mountain Capital Partners hiring Regional Marketing Director in Brian Head, Utah, United States | LinkedIn (9) Mountain Capital Partners hiring Regional Marketing Director in Brian Head, Utah, United States | LinkedIn (10)

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